Ever wished that your favourite stars could have celestial stars named after them? Zee TV, which has introduced several subjects close to viewers, which are close to their hearts, has presented a new out-of-the-box idea, dedicated to the stars of the channel. In their latest initiative, the channel has registered the stars in the sky, and they have been named after the most iconic on-screen Jodis from shows such as Kundali Bhagya, Kumkum Bhagya, Bhagya Lakshmi, Pyaar Ka Pehla Naam Radha Mohan and Meet. This is a first-of-its-kind initiative to acknowledge the sheer love and adulation these popular jodis enjoy and to immortalize them in a unique way.
Zee TV recently conducted a poll on social media where fans chose their Top 5 favourite Jodis, basis which the on-screen pairs were shortlisted for star-name registration. The popular Jodis – Kumkum Bhagya’s Prachi (Mugdha Chaphekar) and Ranbir (Krishna Kaul), Kundali Bhagya’s Preeta (Shraddha Arya) and Karan (Shakti Anand), Bhagya Lakshmi’s Lakshmi (Aishwarya Khare) and Rishi (Rohit Suchanti), Pyaar Ka Pehla Naam Radha Mohan’s Radha (Neeharika Roy) and Mohan (Shabbir Ahluwalia), along with Meet: Badlegi Duniya Ki Reet’s Meet (Ashi Singh) and Meet (Shagun Pandey) were conferred with certificates showcasing the real stars that were named after them.
Opening up about this initiative, Zee TV Business Head Aparna Bhosle said, “Our audiences are deeply immersed and invested in the journeys of our protagonists. What better way to celebrate this love than to immortalize it through naming celestial stars after some of our most popular jodis. In fact, given how touched our artistes are by this endeavour, the idea is to name stars after the lead pairs of all our shows that complete 300 episodes in the days to come, so they can join the ranks of these ‘star’ couples.”
Preeta from Kundali Bhagya expressed her gratitude towards audiences, as she continued, “Preeta – Karan is what they are because of our fans. And for Zee TV to recognize this love and have stars named after our jodi is such a beautiful gesture. I am overwhelmed and will cherish this forever.”
Talking about their chemistry, Kumkum Bhagya’s Prachi and Ranbir added, “This is one of the most novel initiatives that we have seen a channel undertake. Ranbir and Prachi’s love story is eternal and naming a star after us and the other popular Jodis is truly never heard of. This concept is so unique that we never thought something like this could happen for real. However, we are truly grateful as our love story has an even bigger meaning now.”
Bhagya Lakshmi’s Lakshmi and Rishi expressed their excitement over this honour saying, “We believe that this is an amazing step by the channel to recognize the viewer’s favorite onscreen couples by registering real stars after them. It is indeed an honor for us to be shortlisted, and that too by our fans. The characters of Lakshmi and Rishi have been very close to us since day one, and now this iconic Jodi and their love story have a real star named after them, it cannot get better than this.”
Meet: Badlegi Duniya Ki Reet’s Meet mentioned, “It is a surreal feeling that our work is acknowledged in such a grand manner that real stars have been registered after our characters. We are grateful to Zee TV and our viewers for loving our Jodi and showering us with loads of love.”
Pyaar Ka Pehla Naam Radha Mohan’s Radha and Mohan cited, “All of our fans and viewers have showered our Jodi with loads of love since day one and this is the epitome of appreciation and admiration for the work that we do. It is an absolutely overwhelming feeling, which cannot be expressed in words.”